Gift from AT&T to Help Drive Home ‘It Can Wait’ Campaign against Distracted Driving
No text, email, glance, or post is worth a life. Keep your eyes on the road, not on your phone. #ItCanWait. That’s the message AT&T and the Education Foundation of Palm Beach County hopes driver education students will get from their use of wheel and pedal simulators. AT&T is donating 30 of the simulators to the Foundation, enough to cover every high school in Palm Beach County.
AT&T launched the It Can Wait campaign in 2010 to highlight the dangers of texting while driving. Since then:
- More than 7 million pledges to never text and drive have been collected;
- The free AT&T DriveMode app has been downloaded more than 2.5 million times;
- More than 2,500 organizations and tens of thousands of individuals have helped champion the cause; and
- Research on crash data from departments of transportation in Texas, Kentucky and other states suggests a correlation between It Can Wait campaign activities and a reduction in crashes.
A recent AT&T survey shows while texting is still the most prevalent distracted driving activity, other smartphone activity use behind the wheel is now common, including posting to social media, snapping selfies, web surfing, emailing, and video chatting.
11 a.m., Tuesday, Sept. 22, 2015
Christina Lambert, Education Foundation of PBC
Erica Whitfield, Palm Beach County School Board, District 4
Tara Applebaum, Dori Saves Lives
Ian Cotner, AT&T
John I Leonard High School
4701 10th Ave N., Greenacres, 33463
Building 3, Room 202 (Check in at main office)
- Students using the distracted driving simulators
- Video of new 3-minute It Can Wait PSA
- Interview opportunities with students, driver ED teacher